This newest film for Verizon introducing The Simplicity Plan for wireless customers, was all about concept of exposure.
We crafted a campaign that rather than parodying the language and genre of a lost fragrance campaign of the late 90s, we embraced and embodied it. For the reveal to work, the fantasy has to feel real.
We leveraged an up and coming celebrity talent, pair him with a Director/Editor duo from in the fragrance and fashion world, fluent in the emotive qualities of filmmaking. And after immersing ourselves in the language of desire, the film simply redirects that desire toward something unexpectedly practical. The film never breaks character. It simply proves a point…
Simple is sexy.
