Algorithms don’t watch TV.

Humans do.

The first HBO brand campaign to entirely feature fans, Recommended by Humans showcases the intense love people have for HBO shows and the power of real recommendations from real humans who really love TV. Sure, an algorithm can suggest something you might like but it can’t look you in the eye and say, “Holy s*** this show is so f****** good!” That’s something that can only come from another person. 

The campaign features 36 long-form video recommendations directed by award-winning documentarian Alison Klayman, a human-powered recommendation engine, paid and organic social content, and fan participation across the globe.