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NTG- Rapid Wrinkle Repair

 

When beauty has no age, it has no limits. But aging with grace and retaining one’s unique and natural beauty, in an authentic and healthy way is a challenge that all woman struggle with at some point in their lives. Neutrogena leveraged their celebrity relationships to help launch their latest retinol enriched, rapid wrinkle repair product lines, rich with unique formulas to bring out the natural beauty in anyone skin, no mater their age.


‘Change the Conversation’

This Campaign launched with a celebrity piece featuring Nicole Kidman in a candid and honest conversation about how woman’s aging is a beautiful thing. Embracing the smile lines and laughter creases is what woman should be enhancing and not trying to hide or cover up. Neutrogena’s Retinol focused regeneration formulas allow women to still face the world unapologetically, in skin they are comfortable in.

 

Production Company: Mustache

Director: Daryn Deluco

Producer: Lubo Madolev

Client: Neutrogena

Agency: ENGINE

Executive Creative Director: Kathryn Nyquist

Producer: Caroline Franco