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NTG- Break the Breakout

 

Neutrogena’s "Break the Breakout Cycle" and Deep, Clean, Purify campaigns are rooted in not just covering up acne but defining against it. The family of Acne, Cleansing and Replenishing product lines are all designed to target any skin type by repairing and restoring a natural balance in your skin, giving it exactly what it needs.

Whether you have oily skin or dry skin or somewhere in between, Neutrogena has products that will defend and empower against the toughest of skin tendencies.


When Hollywood’s biggest up and coming actresses are struggling with acne, no one is safe. Leveraging Olivia Holt and Eiza González and showcase how the Acne Proofing product line can combat acne for both oily and dry skin. This series of social 1st multi-channel videos was procured in both English and Spanish expanding Neutrogena’s reach in etc 200%-ers market, and speaking to all young women.


Deep, Clean, Purify

Leveraging the talents of Jasmine Brown this “How To’ short accompanied with social 1st spots, are aimed to educate and showcase the diverse power of these multi-functional products that can be used as cleaners, masks and purifiers, demonstrating that the full Deep Clean product line can be customized to your exact skin needs.


Neutrogena Ultra Sheer and Cool Dry Sport were released in the newly designed bottle for full reach coverage. The same clinically-proven, full coverage, dry to touch, spray sunscreen is now available in bottles designed specifically to get even those hard to reach places. The new bottle designed is geared to those who enjoy the sun and require full coverage protect in all places.

We leveraged a full cut-paper set build and cast a licensed Yogi to demonstrate the full coverage reach without sacrificing protection, in a fun new way for Neutrogena’s first ever, full reach designed bottle.


Client: Neutrogena

Agency: ENGINE

Director: Jeremy Sailing

Executive Creative Director: Kathryn Nyquist

Producer: Caroline Franco