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NISSAN- QDRX-Frontier

As a continuation of the “Built for Your Best” campaign, this series of QDRXtreme stunts featuring the Frontier, showed not just how Nissan tests their vehicles, but how they push them to the limits. Similar to the SUV model Rogue, we conducted a series of extreme stunts inspired by the mandated quality, durability, reliability and safety (QDRS) testing done at the Nissan facilities.

Towing capacity x 1,200 lbs, turned into towing a 1,200lb Monster truck.

600lbs of dead weight dropped to test suspension and compression while stabilizing at a consistent speed and handling turn into a massive helicopter drop at top speed.

We put it through it’s worst, so you get it’s best.

The Drop

Caught 600lbs from a helicopter into a moving truck

Suspension | Compression | Cont. Variable Transmission (CVT)

Monster Tow

Towed a 12,000 lb monster truck as dead weight

Tow Capacity | Cont. Variable Transmission (CVT) | Torque



Production Company: JOJX

Director: Alessandro Pacciani

DP: Paul Meyers

Photography & BTS: Arcade Motion

Photographer: Jake Dyson

Editorial: CARTEL

Editors: Leo Scott & Fernanda Cardoso

VFX: JAMM Visual Effects

Telecine: Trafik

Colorist: Ricky Gausis & Nate Seymour

Sound Design/Mix: LIME

Sound Mixer: Joel Waters

Music House: Duotone

Client: Nissan

Agency: TBWA\Chiat\NY

Digital Partner: Critical Mass

Executive Creative Director: Mike Blanch

Group Creative Director: Basil Cowieson

Associate Creative Director: Jam Hillmann

Associate Creative Director: Grace Donahue

Sen. Producer: Caroline Franco

Producer: Brooke Azzaro

Buisness Leads: Barney Baxter, Sarah Hoffmann